Did you know that in this country, the standard size of a commercial cheeseburger is the result of our collective inability to understand a basic mathematical concept?
It’s true. A decade after McDonald’s first introduced the Quarter Pounder, A&W decided to introduce the “Third-of-a-Pound Burger”. They figured by offering more meat at the same price, they could successfully take on the golden arches. Their version even performed better in taste tests. But the Third-of-a-Pound Burger failed commercially for a simple and absolutely ridiculous reason: it turns out that the general public doesn’t understand how fractions work. Even though the A&W burger was technically a better deal, people thought that they were being asked to pay more for less burger. They thought that 1/3 was smaller than 1/4.[1]
Let that sink in for a minute. As a society, we’re stuck with smaller burgers because of our own mathematical ignorance.